With more than a decade in the global music industry, Parichay, a critically acclaimed music artist who is captivating audiences across geographies, is fast becoming a recognized name in the international scene, with his pioneering fusion style of mixing Hip-Hop, Rock, Reggae with South Asian and Hindi Classical influences. One of the major producers of Desi Urban music in Canada, Parichay believes in creating a sound unique to today’s generation which all can connect to.
As a ‘triple-threat’ artist, Singer/ Producer/ Songwriter, Parichay’s earlier released single ‘Tum Habibi’ featuring DTP Rapper Joe Louis had already created a sensation in the UK Music charts and his track ‘Tum Habibi’ was featured at the No 1 postion for three consecutive weeks and Top 20 for over 20. He’s a young and fresh bhangra artist with an international fan base already locked in place.
Parichay’s musical journey began at the age of 12, as a winner of the most popular Bollywood music show – ‘Antakshari’ – aired on Zee TV. Ever since then, Parichay has gone onto perform and headline at over 300 live shows and festivals worldwide, including several high-profile events such as the, Miss India-Canada Beauty Pageant, desiFEST Toronto/ Vancouver and UK Asian Music Awards to name a few. Recently named ‘Artist of the Month’ on Worldspace Satellite Radio and having been featured and interviewed on India’s top Radio Stations ‘Mirchi 98.3FM’ and ‘FEVER 104 FM’ as well as the hugely popular Friction show on BBC Radio in the UK, Parichay’s ‘No Boundaries’ entered the charts at India’s biggest music store chain, ‘Rhythm House’ at Number 7 as well.
Parichay then went on to collaborate with RDB on the House Mix of the title song of the Bollywood blockbuster hit, ‘Yamla Pagla Deewana’, featuring the Deol acting dynasty of Bollywood – Dharmendra, Sunny Deol and Bobby Deol. He performed this single live at the highly prestigious IIFA Rocks event as part of the IIFA Awards in Toronto in June this year. Parichay’s smooth vocals have quite simply created a magical effect on this club track currently hit, championing the clubs and radio airwaves across the world.
Parichay has had an amazingly succesfull 2011, with one of the highest viewed MySpace and YouTube profiles amongst Independent South Asian artists in Canada, and the huge success of the tracks ‘Qween of Spades’, ‘Deewana Tera’, ‘Kasam Se’ and ‘Tum Habibi’, which have reached top spots on several charts in the UK and North America such as Sabrang 94.7FM Radio (Calgary), Red FM 93.1 (Vancouver) and BBC Radio (UK).
Having featured on RDB’s forthcoming album ‘Worldwide’ as well as on several soon-to-be-released Bollywood projects, there is no doubt that this collaboration is set to leave a mark in the industry for years to come. Parichay continues to produce records for Asian artists as well as mainstream acts such as the single ‘Fly Away’ for Toronto/ DC rapper, Hennesseyy. All in all, this Canadian, desi-urban artist is here to stay and bring the music industry a breath of fresh air with his recently released sophomore album ‘All New Everything’.
