A survey by Motors.co.uk has revealed that people from the West Midlands are among the most likely to buy a used car (77%) compared to the national average of 72% of people opt to buy a used vehicle. Figures from Midlanders also showed they were very comfortable with the buying process, with 49% saying they were happy to talk prices when buying a car compared to 42% across the UK.
Regardless of postcode, it appears that many consumers find the buying process challenging with an increasing number of models and specification options causing confusion. With this in mind, Motors.co.uk is breaking down the barriers between buyers and sellers and sharing top tips from those in the car trade in a series of videos and guides to help smooth the road to finding a car.
Andy Coulthurst, managing director of Motors.co.uk, said: “There’s now a vast range of vehicles and options on the market and, while choice is fantastic for the consumer, it can be a minefield for many.
“As well as simplifying the buying process with the help of our Smart Search tool, we are working to encourage buyers to tap into the knowledge of motor retailers. We want to provide them with key information ahead of their showroom visit so dealers can use their time with them to really help them find the right car. Our videos and guides are the perfect way for consumers to quickly gain confidence, increasing the likelihood they will find the right car to buy.”
Motors.co.uk is the UK’s second largest car search response network. Its unique Smart Search tool lets shoppers pick out the features they want most in their next car. To find out more visit www.motors.co.uk.