- First shock smoking ads in eight years –
Smoking has always been one of the major issues in the health sector all over the world, a dangerous and deadly addiction. In 2011, one in five of the adult population in East Midlands, East of England and West Midlands smoked and in 2011/12 there were 37,534 successful quits (more than four weeks) in the East Midlands, 43,715 in the East of England and 45,389 in the West Midlands, a positive turn over.
The department of Health is taking a very constructive initiative towards the hard-hitting health campaigns announcing that smokers will be told just 15 cigarettes cause a mutation that can lead to cancerous tumors, and announcing the first shocking smoking adds since the “fatty cigarette” ad eight years ago will be featuring a tumor growing on a cigarette as it is smoked, aiming to encourage people to quit over health concerns, by making the invisible damage visible.
The campaign is designed to show that every cigarette is potentially harmful, sending a tough message about the dangers of smoking to a new generation of young people, in response to statistics that show more than a third of smokers still think the health risks associated with smoking are greatly exaggerated.
Since the last campaign, focusing on the health harms of smoking in 2004, it is estimated that:
More than 3 million people are estimated have been admitted to hospital with a smoking related disease – that’s more than 1,000 people each day; and
More than 570,000 people are estimated to have died because of a smoking related condition – that’s 195 people each day
“Dr Harpal Kumar, Cancer Research UK’s chief executive, said:
“Giving up smoking can be extremely difficult, so providing extra motivation and reminding people of just how harmful the habit is can help smokers to take that first step in quitting for good.”
More than eight million people in England still smoke and the campaign will reinforce the hidden harms from cigarettes. One in two smokers continues to die from smoking related diseases each year with a cost to the NHS of £2.7billion.
