A RACING START: T L DARBY MAKES A FAST START TO RETAILING WITH MG MOTOR UK

Award-winning dealership T L Darby played host to a Q&A evening with MG Motor UK’s new British Touring Car Championship (BTCC) drivers on Good Friday (14 April). Árón Taylor-Smith...

Award-winning dealership T L Darby played host to a Q&A evening with MG Motor UK’s new British Touring Car Championship (BTCC) drivers on Good Friday (14 April). Árón Taylor-Smith and Daniel Lloyd, teammates at MG RCiB Insurance Racing, visited the Burton-on-Trent based dealership to talk about their aspirations for the 2017 season, as well as their move to MG.

The visit from the BTCC drivers crowns a busy period for T L Darby, which officially joined MG’s nationwide dealer network in March. Throughout the month, it sold a total of 13 MGs – a remarkable start for its first month retailing the brand.

The dealership celebrated joining MG’s growing nationwide network by launching a number of initiatives to promote the MG range. Throughout March, T L Darby took its showroom on the road and installed two of its latest models in Burton’s Cooper Square Shopping Centre. The eye-catching display, which included MG’s stylish Supermini, the MG3, and all-new SUV, the MG GS, proved so popular with one shopper that they placed an order for an MG3 on the day.

Matthew Cheyne, Head of Sales and Marketing at MG Motor UK, commented: “T L Darby has hit the ground running as a franchised MG dealership. It was great to see Árón Taylor-Smith and Daniel Lloyd visit the showroom earlier this month and give BTCC fans in the Staffordshire area the chance to engage with two of its brightest young stars.”

T L Darby, which recently celebrated its 50th anniversary, marked its relationship with MG by redeveloping an existing showroom to provide the brand with a dedicated area of its own.

MG provides motorists with fun, value-for-money motoring. The trendy MG3 offers fantastic specification options and can be picked up from £8,695, while its family-friendly SUV, the MG GS, is available from £15,095.

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