Rational FX have decided to help raise awareness and funds for a local charity by donating the match sponsorship for one of the most prestigious games of the season – Birmingham City v West Ham – to a local charity.
This match will be televised live on Sky Sports and will generate UK-wide and event world-wide awareness for the chosen charity. And to underline the connection with Birmingham City, Rational FX have asked Blues supporters and other interested parties to nominate and now help to select the charity via their website.
Additionally, Rational FX will work with the chosen charity to maximise the fund-raising and awareness-raising benefits of the Rational FX Boxing Day Charity Match; such as donating pitch-side advertising time and leafleting and money collection opportunities before the game.
Rajesh Agrawal, Chairman and CEO of Rational FX, said: “Rational FX has made a great connection with Birmingham and football fans in general via our sponsorship of Birmingham City, and we want to take that spirit into the festive season with a unique and highly visible donation of time, effort and goodwill to a local charity, chosen with the help of the Blues fans.
“All eight charities in the running were nominated by Blues fans following a letter published in the match day programme and now we want everyone to help is choose the charity. Every charity nominated will get something as all of them will received a signed home shirt or match ball.” He continued, “the next step is for all Blues supporters, Birmingham residents and the supporters of the nominated charities to register their preference at www.rationalfx.com/RationalFX-Boxing-Day-Charity-Match”.
Ian Dutton, Blues’ Commercial Manager, added: “This is part of what we have always seen as a huge commitment to support as many charities in the Birmingham area as possible. This is a wonderful add-on to the hugely positive charity work we do throughout the city in the form of the club’s Our City, Our Vision project. We fully support this generous Rational FX initiative and will willingly help the selected charity to raise funds for their good cause.”