FOOTBALL AHEAD OF SWIMMING AS THE MOST POPULAR KIDS SPORT IN THE WEST MIDLANDS

Football is the most popular sport for kids in theWest Midlands, according to new research sponsored by BT Coaching for Life. The research also showed a link between children...

Football is the most popular sport for kids in theWest Midlands, according to new research sponsored by BT Coaching for Life.

The research also showed a link between children being active and their popularity and concentration levels in class.

Football topped the chart, as 57% of children named it their favourite sport, followed by Swimming (45%),Rugby(18%), Ballet and dance (14%) and Martial arts (13%).

The BT Coaching for Life programme is aimed at 6 to 11 year olds, and encourages parents and carers to help children try different sports.

The BT survey also revealed that 65 per cent ofWest Midlandsparents actively encouraged their kids to join teams and clubs to increase their circle of friends and nearly half of parents (51 per cent) believe that by taking part in sports their children’s friendship groups will grow.

The figures highlight a strong link between being involved in sports and popularity, as the more teams and clubs a child is active in, the more interaction they will have with peers resulting in more friendships.

Leon Taylor, former Olympic silver medallist and BT Coaching for Life ambassador, said:  “Make praise your main tool, the most powerful tool you have as a coach is praise – but be careful to ensure you praise effort not talent. Remember to always be enthusiastic and lively to keep the children engaged and interested. Let children know that mistakes are okay. Finally and most importantly make sure you have fun!”

Nationally, the BT research also revealed that 80 per cent of parents would rather their children take part in sports and outdoor pursuits, than playing computer games or watching TV indoors.

The research found that being involved in sports not only means children are more social, but they are better behaved too, nearly half (44 per cent) of teachers surveyed said sporty children concentrate more and are well behaved in class.

John Dovey,West Midlandsregional director, said: “Sports play a really beneficial role in children’s lives and can make a big difference in terms of health, well being and performance in other areas of life.

As a sustainability partner to the London 2012 Olympic and Paralympic Games, BT is encouraging parents and carers to help children try different sports together by introducing parents to key coaching principles they can adopt to help children get better at anything they tackle with the Coaching for Life programme.

“Whether your child belongs to every club going or just enjoys playing with friends in the park, it’s important they get plenty of physical activity. Sports don’t just have to be restricted to school or after school clubs. Parents need to make the most of their weekends and get involved with sports with their kids, and use the skills learnt through sport as a way of educating children about other areas of life.”

 

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