The way our homes may look next winter – including a Georgian inspired theme – has been unveiled by talented Birmingham City University design students who will be part of an innovative design think-tank partnered with industry experts.
With a tough trading year ahead, the best from the interior design industry descends on the NEC Birmingham as part of INTERIORS UK 2012 to see first-hand Birmingham City University’s Trends Exhibition. The expo runs from 22 to 25 January.
The annual showcase of new student talent has already launched a number of award-winning designers, including Emma Shipley, who scooped the John Lewis Emerging Designer accolade last year, Chelsea Flower Show exhibitor Suzi McLaughlin and interior designer Suberna Begum.
The Trends Exhibition is now in its fifth year, explained Joanna Birch, Head of External Development atBirminghamCityUniversity, and always creates a real buzz and sense of expectation.
Before the exhibition, she said, “This year’s exhibition will be no exception and will showcase the ideas of 80 students with new inspiration for walls, floors and furniture. Design ideas are based on two concepts – ‘ember’ and ‘tender’ which have been identified by international trend experts Global ColorMix.”
“The exhibition is made up of two carefully crafted room sets and presents over 20 new design concepts featuring the blaze of autumnal warmth of the ‘ember’ trend, juxtaposed with the Georgian-inspired ‘tender’ trend.
“Our Trends showcase often makes interior designers and manufacturers realise the power of students to stimulate their product innovation.”
With a downturn in the economy, added Joanna, many businesses are looking for fresh inspiration but may not have the investment to develop the exciting products needed to attract more customers. Working with student talent is therefore an ideal solution.
“Having already worked with internationally recognised brands like the NaturalHistoryMuseumand HartmanUK, one of theUKleaders in Garden Furniture, we know how powerful this think-tank of inspiration can be in re-energising product design in a cost effective manner.”
