The Knot 2019 Fashion Study for Size Inclusivity Unveils How Brides Prepare, Purchase and Feel Throughout Wedding Dress Shopping
Model and Body Positivity Activist Hunter McGrady Graces Cover of The Knot Fall 2019 Fashion Issue and Helps Launch Wedding Industry Initiative to Increase Inclusivity in Bridal Fashion
The Knot—the leading digital wedding brand— has released the results of The Knot 2019 Fashion Study for Size Inclusivity, the most comprehensive study examining how experiences shopping for bridal fashion vary among women of different sizes. The wedding dress shopping experience can be nerve-racking and emotional, regardless of size; among all study respondents, the top reported feelings included excitement (59% of women size 0-10; 51% of women size 12-32) and anxiety (46% of women size 0-10; 50% of women size 12-32) prior to wedding dress shopping. Women size 12* and larger were nearly twice as likely as women size 0-10 to report feeling self-conscious before dress shopping.
Overall In-Store Shopping Experience although dress shopping differs from bride to bride depending on their clothing size, the majority enjoyed their overall experience (80%). See below to explore more in how the shopping experience differs, depending on size.
76% of shoppers purchased their dress from a brick-and-mortar store, though one in four brides size 12+ purchased their dress online (10% more than brides under size 12).
70% prioritize finding a dress that makes them feel confident and beautiful, however 57% of brides under size 12 also focus on finding a dress that “feel like them/ their style” (compared to 48% of brides size 12+).
60% of brides size 12+ tried on six or fewer dresses before finding “the one” (compared to 49% of brides under size 12).
51% of brides found their dress at the first store visited (which increases to 60% among brides size 12+).
44% of brides under size 12 bring inspiration to show the stylist (+10% more than brides size 12+).
40% of brides size 12+ will spend extra money on shapewear (which is nearly 2X more than brides under size 12).
TOP FIVE DRESS DETAILS BY SIZE
- Lace (63%)
- Back Detail (41%)
- Beading (39%)
- Color (20%)
- Sleeves (13%)
Size under 12
- Lace (63%)
- Beading (44%)
- Back Detail (29%)
- Sleeves (23%)