The story of a dream come true – Pro Elite Sports
Mohammed Naveed is the founder and Managing Director of Pro Elite Sports LTD, a business he had ambitions on starting many years ago, Naveed finally plucked up the courage to realise his aspiration and establish his company in 2011.
As the business is all about sports, the grand opening was by former Lancashire and England fast bowler Sajid Mahmood at the start of the 50 over World Cup in February 2011. Sajid was impressed by the company’s professionalism and immediately committed to Pro Elite Sports to become its first sponsor.
Although Naveed business initially focused on cricket Pro Elite Sports quickly realised the dire shortage of quality and variety in the sports market place and, led by demand, Pro Elite entered decided to expand and include other sports from football to mixed martial arts, and boxing. With each step of the way, Naveed was encouraged by some of the best in their respective fields to develop the business further.
Naveed degree in marketing has assisted him greatly in developing Pro Elite Sports LTD into a respectable brand, forging key contacts and learning n the process. This has enabled Naveed to broaden its exposure by sponsoring charity functions and musical events with sell-out crowds.
A significant moment in the company’s development was when a meeting was arranged with The City of Preston Gymnastics Club. Using his excellent negotiation skills, Naveed managed to strike a deal in November 2011 which saw Pro Elite Sports becoming the official investors and sponsors of the club.
The magnitude of this early deal on a new company could easily have become overbearing, were it not for Naveeds sheer grit and determination for quality and excellence, and its subsequent success bore testimony to his professionalism and hard work ethic to take the company further.
This was quickly followed by another successful contract in January 2012 which saw a sponsorship deal struck with Bollywood host and actor Faraz Khan who currently runs the Shah Rukh Khan Dance Academy in Germany.
This resulted in an exclusivity contract to supply the dance academy with all its merchandising as well as those of its affiliated academies.
The nature of this deal highlighted Naveed’s excellent judgement in realising the importance of diversification and lateralisation in a very competitive market.
Pro Elite Sports latest venture was to sponsor the boxing sensation from Bradford Tasif khan. 29 year old Tasif is a super bantamweight boxer. He currently holds an impressive record of six wins, one loss and two draws. Pro Elite Sports is looking forward to working with Tasif in forging a successful and mutually beneficial relationship which will hopefully increase brands awareness in the international arena, facilitated by Sky Sports coverage as well as Tasif’s growing popularity and success in the ring.
The Pro Elite Sports Academy is up and running – which helps the children within communities to take time and encourage them to stay off the streets.
Just today, have sealed a long relationship with Manchester Undisputed MMA Academy supplying clothing and to develop The Pro Elite Sports Academy too.
If the success of the first year is anything to go by, Naveed will have no problem in realising his mission statement for Pro Elite Sports Ltd, to professionally deliver an elite choice and performance in the world of sports clothing and equipment which is second to none.
The future vision for the company is to sustainabley expand across the UK and grow to become a globally recognised brand, delivering quality at a competitive price, at all times.
