Vauxhall Motors will partner with Victoria Magrath of Inthefrow – a super successful fashion, beauty and travel blog – for an online campaign to celebrate the Vauxhall ADAM. The #ADAMYOURSELF campaign is a year-long pan-European collaboration and will follow Victoria as she creates her very own Vauxhall ADAM.
The #ADAMYOURSELF campaign launched with Victoria visiting the Opel/Vauxhall headquarters in Rüsselsheim, Germany where Mark Adams, Vice President Design Europe opened his studio to all the European bloggers.
“With #ADAMYOURSELF we are exactly in the place that’s bustling with fans and future ADAM drivers – the social media channels,” said Opel/Vauxhall, Chief Marketing Officer Tina Müller. Describing the online campaign she commented, “Together with the stars of the digital lifestyle scene, we are not only very close to the style trends of the target groups, we also invite them to become a part of ADAM and express their personality and creativity in this unique car.”
As part of the campaign people are encouraged to create their own ADAM at the campaign microsite www.adamyourself.com. A jury, including Vauxhall representatives and the ten European bloggers, choose the country favourites, which will then each be produced from Autumn 2016 as limited ‘ADAM YOURSELF’ editions. Winners will also be chosen as the “advertising face” for their ADAM in their country.
Victoria Magrath, founder and editor of Inthefrow explained, “The Vauxhall ADAM is a unique car which I couldn’t wait to design and personalise. It was a privilege to meet Mark Adams and his design team to learn more about the design process. I was even taken around a track at high-speed by their rally team – an experience I won’t forget in a hurry!”
Inthefrow was established in 2012 and within its first six months, won the Company Magazine Best Newcomer Blog Award, and the year later, the award for Best Established Blog. Inthefrow can be accessed on YouTube, Instagram, Facebook, Twitter, Pinterest and Snapchat.
In total, ten creative lifestyle bloggers from all over Europe will work with Opel/Vauxhall and the ADAM, taking the initial ADAM & YOU motto onto the next level. The bloggers include, Nilam Farooq (Germany), Nicoletta Reggio (Italy), Lukasz Jakobiak (Poland), Caroline Bassac (France), Joao Manzarra (Portugal), Mascha Feoktistova (Netherlands), Lorna Weightman (Ireland) as well as Vanja Milicevic and Jelena Karakas (Serbia). The bloggers well-known throughout Europe showed how they track trends, what styles are in today and why the Vauxhall ADAM is the perfect car to give free reign to their own creativity and personality.
