Audiences across the world are in for a real treat as a new desi diva hits the Asian music scene! With her quirky blue hair, ‘Gaga-esque’ style and powerful Bollywood inspired Hindi vocals, singer-songwriter, Syrene, is set to be a real game-changer for all female recording artists. Her first track ‘Main Hoon Deewani’ by the feisty singer, is a catchy, high octane track with drums that rattle your bones and haunting vocals that you can’t get out of your system, guaranteeing that everyone who hears it will quickly become Syrene’s ‘deewana’! This incredibly talented artist began her musical career at a young age, singing in shows with her father, a former semi-professional singer. Drawing influences from legends such as the late great Mohammed Rafi, and the evergreen sounds of the two undisputed queens of playback, Lata Mangeshkar and Asha Bhosle, Syrene refined her sound making sure it was authentic, yet contemporary. In 2011, Syrene approached renowned producer Shayal to bring her Bollywood influences up to date and together they created her first single ‘Main Hoon Deewani’, together crafting a super-cool video for the track.
The video represents anybody who has ever been in a situation where they are trying to attract the attention of loved ones. Syrene is representing that emotion as two alter egos, the innocent versus the mischievous. It draws upon fashion cues from world renowned photographer Rankin. An all-round entertainer Syrene not only writes her own songs but also choreographs all her routines too and has been instrumental in the final look and feel of the video. Syrene says: “Working with Shayal and his team has been a dream come true. This is the opportunity I’ve been practising, rehearsing and generally been chasing all my life. Excited to be sharing my passion and my story is a total understatement.” A sassy and energetic performer, it’s not hard to notice the qualities that distinguish Syrene from so many other Bollywood artists. Her natural beauty and infectious personality will make you want to learn more about her world, but once you’ve entered, her music will keep you locked in!
Main Hoon Deewani is released on 12th July 2012 via iTunes
