Celebrating their twentieth year of providing quality artisanal products in India, Good Earth designs will be on sale at the Victoria and Albert Museum in conjunction with The Fabric of India exhibition, honouring India’s vibrant textile heritage. The Fabric of India displays over two hundred objects made by hand and celebrates the tradition, ceremonies and innovation of India’s textile industry. Products from Kashika: Colours and Weaves of the Ganga, Good Earth’s Design Collection of 2015–2016, will be showcased in the Victoria and Albert Museum shop.
“We are delighted at the opportunity to support this incredible exhibition at the Victoria and Albert Museum,” says Simran Lal, the CEO and driving force of Good Earth. “Given that our ethos is rooted in the culture of India and its crafts communities, we are proud to support The Fabric of India exhibition. India’s textile heritage is displayed in the application of traditional Indian craftsmanship, something that we ensure is present in all Good Earth products, where the process of creation builds a story and journey into each design.”
Since opening in 1996 in Mumbai, Good Earth has set the standard for stylish retail in India. The last two decades have seen Good Earth grow into a cult brand recognised the world over for their luxurious approach to design. As India’s leading design house, Good Earth are known for exercising the art of storytelling through surface design and sustaining the craft traditions of their culture, sharing the story of ‘Enchanted India’ with the world through their designs.
Good Earth are dedicated to supporting and reviving the authentic skills of the crafts communities of India. Forging relationships with artisanal communities and investing in the revival of lost Indian traditions, both beneficial to the environment and society, is something Good Earth strive towards in every endeavour. Good Earth are committed to collaborating with artisan communities, a commitment rooted in the appreciation of these peoples and communities as the wellspring of India’s creativity.
The Fabric of India exhibition, supported by Good Earth, is part of the Victoria and Albert’s 2015 India Festival and will run from 3 October 2015 – 10 January 2016.
