Ofcom has fined a local Islamic channel £75,000 for encouraging the audience to donate money in exchange for prayers.
The Media regulators made the charge to Noor TV earlier this month, accusing the Birmingham based channel of persuading their viewers to donate money when they would not have do so otherwise.
Noor TV, owned by Al Ehya Digital Television, broadcasts on the Sky satellite service.
Ofcom decided to take action after watching the channel’s Saturday Night Special programme on 13 November last year.
The show offered the viewers a “special gift” in return for a donation of £1,000. The viewers could also opt for a prayer instead, which is said to improve the health, wealth and good fortune of the donor and their family.
The regulator told reporters that they were “extremely concerned” that although audience members were told that their donations would fund Noor TV’s programming, the funds dontated were not given to the aimed target.
The funding in fact was not received by Noor TV.
The TV watchdogs added, “Viewers should not be invited to make a donation in return for anything other than to make programmes or the provision of the service.”
“Ofcom considered that vulnerable people, such as those experiencing financial or emotional difficulties, may be unduly encouraged to give donations,” they stressed.
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