This article will provide expert views on the importance of print and design to all sizes of businesses. We will analyse different forms of print and what we feel all businesses should be investing in.
Whether you’re a start-up, a small to medium business or a large international corporation, there is no doubt that your business will use many forms of printed products. There is a common misconception that print is now outdated due to the rise of the digital world and this digital ecosystem we now find ourselves working and living in however there is much research that suggests otherwise. The power of print is undeniable, and a well-designed printed piece of marketing collateral will leave a long-lasting impression with its reader.
With many now taking the leap into developing and starting new businesses there are a number of hurdles that need to be overcome. Budget is usually the main obstacle affecting many in their decisions on how best to market their business and generate new leads and customers. At first many look to social media as a “free “means of marketing and advertising their products and services to a vast number of people at little to no cost. The reality is, this is not the most effective way of communicating with potential new customers. The digital ecosystem is saturated and constantly evolving requiring a constant flow of content and updates in order to remain relevant. This is where the longevity of print comes into its own. Investing early in design and print will create strong foundations for you to create brand identity and produce promotional marketing materials.
Businesses are more regularly attending trade shows, networking events, conferences and exhibitions. From finding new suppliers to product research and development there are a number of essential items one should take when attending these styles of events. First and foremost, the humble business card, often forgotten about and overlooked these essential communication devices are far more efficient than you may think. High quality printed collateral to hand out are also a fantastic way of ensuring the information you pass out can be referred back to by potential new customers and suppliers. Brochure printing is a fantastic way of creating an engaging communication tool that holds a vast amount of information.
Display stands are a great way of instantly customising your exhibiting space. Here is where investing in high quality graphic design will really pay off. You can create a space dedicated to your business and the products and services you offer in your branding and style, hopefully catching your customers eye. This can be achieved cost effectively through fabric display stand printing and the traditional roller banner printing. With investing in these items, you could potentially be losing out in new leads and a new customer base.
In a recent survey carried out by FedEx evaluating the importance of print to small business owners identified 9 of 10 consumers agree there will always be a need for print. Businesses are constantly looking to differentiate themselves between their competitors and a lot are doing this through print and design.