The Soho Road Business Improvement District(BID) organised a mega community event, the Birmingham Premier Diwali Mela on Sunday 29th October. Taking place in the heart of Soho Road in Handsworth, this vibrant family event saw several thousand people on the day, enjoy fun fair rides, traditional markets, and food stalls throughout a fun-filled occasion. The BID was delighted to have had a number of local and national businesses supporting the Event, with title sponsors being wholesaler Lioncroft and snack food manufacturer Cofresh, along with supplemental sponsors Birmingham Airport and East End Foods. A glittering line-up of popular artists include Dr.Zues, Legha, Steven Sahota, DJs USR, with star billing for Jazzy B.
An impressive list of both civic and business dignitaries attended this high-profile occasion including Dawn Ward(Deputy Lord Lieutenant), Andy Street(West Midlands Mayor), and Simon Foster(West Midlands Police and Crime Commissioner). Chief Guest of Honour Lord Mayor Cllr.Chaman Lal, accompanied by the Lady Mayoress, switched on the spectacular festive lights that will brighten up the BID area over many weeks this Autumn and Winter. Chairman of the Soho Road BID Bob Balu stated, ” What a great event last Sunday! This was another fantastic event showcasing the best of Soho Road and Birmingham as whole for being a successful and vibrant place to live, work, and shop!” Additionally, BID Manager Rakesh Soni emphasised,” It is with the strong support of the BID Levy payers for our work throughout the year that enables us to promote what a great place this is in Birmingham”.