Leading free-from snack brand Creative Nature is celebrating the launch a vibrant and colourful ‘new look’ ready for the new year.
The growing company, run by entrepreneur Julianne Ponan, specialises in snacks, baking mixes and superfoods for those who suffer food allergies and intolerance, vegan or who wish to make smart nutrition choices.
“We felt we needed to greet 2020 with positive colours and a positive vibe. There is so much uncertainty about at the moment with politics and Brexit generally. We already export to 11 countries and we felt we had to be one of the positive voices out there ready to face the future,” Julianne said.
“This comes at a time when we are just launching a new product into Tesco. Move over boring baking there’s a new kid in town, Tesco shoppers will find four of our baking mixes sporting the new look from Monday November 25!”
The tagline for the brand is ‘delicious without doubt’ emphasising the fact that Creative Nature’s products are safe for allergy sufferers, giving affected shoppers absolute confidence in the mixes, bars or superfoods.
The branding has been created by London brand and package design agency Popp Studio and will be rolled out from this month over time. As a company which takes the environment seriously, the brand re-launch will be staged so that no existing packaging goes to waste.
Poppy Stedman, creative director and co-founder of Popp Studio, said:
“Creative Nature has a genuinely compelling difference, yet they weren’t expressing the “creative” part of their brand. The new design brings taste, joy and playfulness to the visual identity and packaging in a way they’ve not yet been able to, and it is flexible enough to really open up creative possibilities.”
The new look ends an amazing year for Julianne and her company. Aside from winning multiple product awards for their existing range, launching their increasingly popular Gnawbles bites, Julianne was also named in the prestigious Forbes 30 Under 30 list of entrepreneurs to watch.
Aged just 22, she re-designed the company Creative Nature, moving away from its original focus and turned it into one of the UK’s leading free-from snack and superfood brands which caters for people just like her – Julianne is severely allergic to many foods including nuts and seeds. She has become a vocal campaigner around more support, tolerance and recognition of the dangers of living with severe allergies.
