Bloo, the UK’s number one toilet hygiene brand¹, has launched Deluxe – a new range of premium rim-blocks that have been inspired by fine fragrances and created by Bloo’s in-house perfume studio.
The new Deluxe rim blocks come with a four function formula and patented technology which has been developed to not only keep toilets fresh and hygienically clean, but also to provide long-lasting delicate scents every time you flush.
The two premium variants include:
- Delicate Magnolia – Inspired by Dolce and Gabbana, Dolce Garden. Smell the sweet floral perfume of flowers combined with fruity citrus notes
- Magic Moonflower – Inspired by Prada Luna Rosa Sport. A blend of crisp and warm cedar and ginger into a layer of rich lavender
In addition, the scents last up to 240 flushes, keeping the loo fresher for longer as it tackles odours at the source. It also helps to protect against limescale and creates a dirt-free toilet bowl.
Edeje Onwude, spokesperson at Bloo, comments; “A recent study* showed that fragrance is a key factor for consumers when purchasing cleaning products. With more people cleaning than ever before and lockdown easing, people are seeking little pleasures in life. The Deluxe range has been developed with the expertise of perfumers to formulate luxurious scents that emulate fine fragrances. The rim blocks also work to keep the toilet clean while combating limescale to create a ‘best seat in the house’ experience.”
For further information about Bloo Deluxe and other products please visit: www.bloo.com
