Mark Zuckerberg has been pinning all hopes on Facebook’s Messaging platform. The company recently announced that it’s looking to build “a privacy-focused messaging and social networking platform”, where users have a more secured chat with increased privacy.
Messaging has started to take a more prominent role within the social media platform with constant incremental changes behind the scenes. After recent announcements to integrate all 3 messaging platforms, Facebook Messenger, WhatsApp and Instagram, Facebook has battened down the hatches to deliver a more unified messaging experience. There already have been subtle changes to Instagram over the past few weeks and you wouldn’t know it, it’s all part of Facebook’s grand plan to integrate the three platforms.
The future of Facebook rides on it, Mark Zuckerberg has iterated: “private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication.”
You can see why he is keen to make Messenger the centre focus. People now use Messaging to get the latest News than Social Network, it’s not just a case of an item going ‘Dark Social’. To keep up to date with the latest and greatest, you have to tap into messaging platforms to get your latest gossip.
Receiving news via a private message is more appealing than reading in a public post these days for a lot of people. It’s considered more intimate, personalised 1-2-1 direct chat is becoming the norm and some feel the privacy concerns are not the same when sharing posts.
From a marketing perspective, business owners can target prospects via Facebook Messenger as they can speak their language and know exactly where they are. It’s a very laser targeted approach for lead generation.
Businesses are just waiting for the new reveal when they are able to use a single chat platform to target a wider audience on Facebook, WhatsApp and Instagram rather than having to juggle three messaging queues. With this kind of reach, Marketers can manage campaigns on one platform.
Although it’s not a reality today, Mark has announced he is making huge investments and putting a lot of time and resources on it. You can get ahead of the curve now with Chat Bots, if you start learning to use these tools now within Messaging you will be able to seamlessly manage a better chat experience when they integrate all three messaging platforms.
Khalid Karim
