South Asia has quickly become one of the most exciting musical landscapes in the world, with new stars in the making thanks to a massive, passionate audience in the market and throughout diaspora communities. As a result, the region has become a hotbed for new global hits. The runaway success of Pakistani trio AUR and their hit single ‘Tu Hai Kahan’ is testament to the huge potential for new talent emerging from the region.
The track marries the band’s poetic lyricism with ZAYN’s vocals as he effortlessly delivers the song’s chorus in Hindi. The record marks ZAYN’s deeply personal and first entrance into the world of South Asian music and its release. AUR’s original version of “Tu hai kahan” is a big hit in South Asia, amassing hundreds of millions of streams and reaching #1 on the Spotify India, Pakistan and Global Viral charts. The song is out now in the UK in conjunction with a new music video that takes fans into the parallel worlds of both artists and gives rare insights into ZAYN’s process at his home studio as well as an intimate view of AUR’s life in the heart of Karachi, Pakistan.
AUR – consisting of Ahad, Usama, and Raffey – shared their excitement about the release: “We are super excited for this collaboration as it shows that music has no boundaries. ‘Tu hai kahan’ is such a special song to us and it’s hard to describe how amazed we were when we first heard ZAYN’s voice on the track. We’re taking Pakistani music global, and we can’t wait for the world to vibe to our music.”
This record is the first ever collaboration for ZAYN with a South Asian artist. ZAYN adds, “I was incredibly humbled when AUR reached out and asked me to collaborate on their song Tu Hai Kahan. I love the song and have brought some of myself to it, I hope people love what we’ve done”
