World’s First Fully AI Charity Platform Launched by Iqrar Ul Hassan

Pakistan’s leading investigative journalist and television personality, Iqrar Ul Hassan, has announced the launch of Donate Directly, the world’s first fully AI-powered charity platform.

This groundbreaking initiative eliminates waste, cuts out middlemen, and ensures that every donation reaches those in need with transparency like never before.

Unlike traditional organisations that spend tens of thousands of pounds on advertising and administration, Donate Directly harnesses cutting-edge AI technology to deliver appeals and updates at zero cost. Instead of paying for glossy campaigns, the platform creates AI avatars of its ambassadors  saving donors tens of thousands of pounds while providing instant, direct appeals.

Shakira Rahman, a passionate advocate for young people and women, has been appointed as the platform’s Youth & Women’s Ambassador. In this role, Shakira fronts the platform’s innovative approach by appearing as an AI avatar to deliver campaigns, showcase real-time appeals, and provide donors with verified proof of impact  from GPS pins to video updates straight from the ground.

Founder Iqrar Ul Hassan said:

“Donate Directly is more than a platform  it’s a revolution. For too long, donations have been lost in layers of admin and waste. We are cutting out the middlemen and using AI to bring donors and recipients face to face. This is about proof, not promises and it will change the future of giving forever.”

Shakira Rahman, Youth & Women’s Ambassador, added:

“As a young woman, I know the power of trust and transparency. To be part of the world’s first fully AI charity platform is a huge honour. This is about showing people exactly where their donations go  and making sure women, children, and families in crisis get the support they need directly, quickly, and with dignity.”

The platform also integrates smarter verification systems to ensure funds are tracked, monitored, and delivered directly into the hands of beneficiaries. By combining AI technology with decades of humanitarian expertise, Donate Directly represents a bold new chapter in global giving.

This is the future of giving: Donate Directly. Transparent. Smarter.

Asian World