Global solidarity anthem in support of UNICEF’s Reimagine campaign now available on all major streaming platforms
‘One Love’ features trailblazing Indian-American rapper Raja Kumari as well as artists from the UK, Jamaica, Nigeria, Brazil, Thailand, New Zealand and Sudan
Indian actor and UNICEF advocate Kareena Kapoor Khan also features in the video
NEW YORK, 17 July 2020 – Members of the Marley family, including Stephen, Cedella, and Skip Marley, have launched a reimagined version of the late Bob Marley’s iconic anthem One Love to support UNICEF’s work for children affected by COVID-19.
The song, released today by Tuff Gong International and Amplified Music Ltd and available on all major streaming platforms, was recorded by the Marley family in response to a call by UNICEF to help reimagine a fairer, more just world for children whose lives have been upended by the COVID-19 pandemic, and to honor the late Bob Marley. The song and music video also come during the year-long celebration of Bob Marley’s 75th birthday, and feature artists and musicians from Brazil, Democratic Republic of the Congo, India, Jamaica, Mali, New Zealand, Nigeria, Sudan, Syria, the United Kingdom and the United States, including:
- Stephen Marley;
- Cedella Marley;
- Skip Marley;
- Ghetto Youths Foundation;
- Kim Nain;
- Manifesto JA;
- Teeks;
- 249Too Dope;
- Amrit Kaur;
- Mermans Mosengo;
- Jason Tamba;
- Natty;
- Dawtas of Aya;
- Raja Kumari;
- Patoranking;
- Babsy;
- Damascus Voice.
Cedella Marley said: “One Love was written as a call for global solidarity at a time when the world was very divided, much as it is now. And yet, only by uniting with one love and one heart can we defeat this virus, protect our children, and make the world a more just and equal place. All over the world, children and families are suffering. Whether they are living in refugee camps, slums or favelas, or they lack access to healthcare or school, or are being treated unfairly because of their race, religion, ethnicity or gender, our dream with this song is to reimagine a world where all children are treated equally – just as my father intended.”
“Being on this record with so many incredible musicians from around the world is a true blessing,” said Skip Marley.
Raja Kumari adds: “I’ve had a Bob Marley poster on my wall since I was a kid, and he has influenced my music and art in so many ways. I’m honored to be a part of ONE LOVE with so many incredible artists to celebrate the legacy of one of my musical gurus. I’m so excited to partner with UNICEF and donate all the proceeds to a charity I hold dear to my heart and has helped so many people in need.”
True to the message of global unity in the song, the video is a compilation of footage from all around the world including children from Ghetto Youths Foundation, a non-profit organization founded by Stephen, Damian and Julian Marley; The Dharavi Dream Project in India; artists from Manifesto Ja in Jamaica and Road To Freedom and featuring appearances by the artists, as well as Indian actor and UNICEF celebrity advocate, Kareena Kapoor Khan and British actress Lena Headey.
COVID-19 has upended the lives of children around the world and exposed rampant inequalities both within and among countries. UNICEF estimates that an additional 6,000 children could die every day from preventable causes over the next six months – almost all of them (over 90 per cent) in low or lower-middle income countries – as the pandemic continues to weaken health systems and disrupt services. Children are also extremely vulnerable to the indirect impacts of COVID-19, such as school closures, food shortages, limited access to basic healthcare, and disruptions to medical supply chains.
In response, UNICEF has launched Reimagine — an urgent appeal to governments, the public, donors and the private sector to support UNICEF’s efforts to respond, recover and reimagine a world currently besieged by COVID-19.
“One Love is one of the world’s most iconic solidarity anthems. But it is also a song about children, and their hopes and dreams for a better, more united and equal world,” said UNICEF Executive Director Henrietta Fore. “Today, in the midst of a global pandemic, responding to Bob Marley’s call to ‘hear the children crying one love’ is more important and relevant than ever. Only together can we defeat COVID-19 and reimagine a more equal, less discriminatory world for children.”
All proceeds from the song and related activities will directly support Reimagine and help UNICEF respond to the immediate needs by providing soap, masks, gloves, hygiene kits, protective equipment and life-saving information for children and families; support near term recovery efforts, including by supporting education, protection and healthcare systems; and further UNICEF’s work to reimagine a fairer, more just world for children.
To coincide with the release of the song, members of the public are invited to engage in UNICEF’s One Love campaign through activations on social media channels, which include support from jewellery brand Pandora and short-form mobile video platform TikTok.
UNICEF is partnering with TikTok to launch the #OneLoveOneHeart challenge, encouraging TikTok users to post videos using the One Love chorus; revealing who or what they hold dear – i.e their One Love – nominating five friends or family members to do the same and donating to One Love for UNICEF.
Continuing Pandora’s support for One Love, the UNICEF global partner has launched an augmented reality #OneLoveOneHeart filter on Instagram. Every use of the filter will unlock US $1, up to the total of US $ 1 million that Pandora has committed to One Love for UNICEF.
The first video performance of One Love by the Marley family will air during a One Love Livestream Show on UNICEF’s TikTok account on 18 July 2020 at 8:00pm EST. TikTok users will be able to donate to UNICEF throughout the livestream, with Pandora matching donations.
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One Love is available to download on all major streaming platforms and to watch on YouTube.
- UNICEF Youtube: https://uni.cf/one-love-youtube
- Island Records: https://IslandRecs.lnk.to/OneLove-Amplified
Visit www.unicef.org/one-love for further information and to donate.
In addition to donations unlocked through Pandora’s augmented reality filter, the jewellery brand will continue to match every dollar donated by the public to UNICEF’s One Love activation until 31 August 2020, as part of the company’s total contribution of up to US$1 million to the activation.
About UNICEF
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone.
For more information about UNICEF and its work for children visit www.unicef.org.
Follow UNICEF on Twitter and Facebook
UNICEF does not endorse any company, brand, product or service.
About the Reimagine Campaign
In response to the COVID-19 pandemic, UNICEF has launched Reimagine — an urgent appeal to governments, the public, donors and the private sector to support UNICEF’s efforts to respond, recover and reimagine a world currently besieged by COVID-19. Together, we can prevent this pandemic from becoming a lasting crisis for children—especially the most vulnerable—and Reimagine a fairer world for every child.
Join us: https://www.unicef.org/coronavirus/covid-19/donate
About Tuff Gong
Founded by cultural icon Bob Marley, Tuff Gong International is the legendary home of reggae music. The Jamaican born singer/songwriter’s life and music made a global impact that continues to influence pop culture to this day. Tuff Gong’s Kingston headquarters is a reflection of its founder’s vision to use music as an instrument of inspiration and empowerment. The landmark compound includes a recording studio, music production, and distribution offices as well as the lone vinyl record pressing plant in the region.
About Amplified Music
Amplified Music is a socially conscious record label that gives a platform to extraordinarily talented songwriters and musicians from crisis zones around the world. Partnering our talent with internationally renowned artists, we build global awareness through major collaborations with a humanitarian message. Our mission is to provide an opportunity for our artists and partners to inspire, raise awareness and create real, everlasting change. A percentage of all profits will support music projects in crisis zones. Amplified makes music that transforms lives.
For more information about Amplified visit www.amplifiedmusic.com
Follow Amplified on Instagram and Facebook and Twitter
About Pandora
Pandora designs, manufactures and markets hand-finished jewelry made from high-quality materials at affordable prices. Pandora jewelry is sold in more than 100 countries through 7,400 points of sale, including more than 2,700 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 28,000 people worldwide and crafts its jewelry at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 21.9 billion (EUR 2.9 billion) in 2019.
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Silicon Valley, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.
