Capital’s top classic car event gets a new show and more space for 2017 Free entry to Historic Motorsport International to ticket holders Early Bird discounts available on line...
  • Capital’s top classic car event gets a new show and more space for 2017
  • Free entry to Historic Motorsport International to ticket holders
  • Early Bird discounts available on line from now to the end of October

The capital’s biggest and best classic car spectacular – the London Classic Car Show – is growing again. The 2017 event will embrace not one but two exciting exhibitions.

Now in its third year, the show – which will be held at ExCeL London from 23-26 February 2017 –  will cover 40,000 square metres of exhibition space, up from 32,000 sq. m in 2016 and 18,000 sq. m at the inaugural show in 2015.

But with more than 700 stunning classic cars on display, innovative features such as The Grand Avenue and Car Club Square and the brand new Historic Motorsport International to accommodate, every last centimetre will be needed.

Historic Motorsport International is an important new exhibition which incorporates a conference and will champion and celebrate historic motorsport. Entry will be free to London Classic Car Show ticket holders.

HMI will have up to 100 historic competition cars for sale from leading specialist dealers with other exhibitors including engineers and preparers, organisers and promoters, motorsport clubs, governing bodies, retailers and media owners. A ticketed conference, hosted by broadcaster Henry Hope-Frost, will gather leading names in historic motorsport to discuss hot topics such as the use of modern technology in classic race and rally cars, driving standards and sponsorship.

Highlights of the London Classic Car Show, meanwhile, will include a ‘red sea’ of Ferraris, celebrating 70 years of road cars from the Prancing Horse. Among the cars on show will be greats like the Daytona, F40 and F50.

As in previous years, other special displays will focus on classic icons from the past. Last time it was supercars and Group B rally cars. For 2017, the organisers are lining up two very different displays of rarely seen mouth-watering machinery… full details to be announced shortly.

Another feature to make a popular return is The Grand Avenue, a ground-breaking all-action roadway running through the very centre of the show and along which some of the world’s greatest classic road and competition cars are driven.

It means The London Classic Car Show is no mere static exhibition but a living, breathing homage to the automobile… where else can you see Le Mans winners, Grand Prix racers, classic supercars and century old veterans in action in the centre of the capital?

This year’s expanded show will also include an open paddock allowing visitors to get even closer to the cars.

Car Club Square is another returnee, with some of the country’s leading one-make clubs staging displays of their favourite machines and with club members on hand to discuss the merits of their chosen marque or model.

There will also be plenty of opportunity for visitors to join the classic car movement with more than 85 per cent of the dealer space already booked. Among the leading dealers confirmed for 2017 are Duncan Hamilton, Hall & Hall, Hurst Park, Nicholas Mee, XK Classics, Graeme Hunt and JME Healeys. Major manufacturer displays will also be staged by Aston Martin and Maserati.

The 2017 London Classic Car Show is also certain to attract many celebrities from the motoring world. The roll-call from previous years includes the likes of James May, Adrian Newey, David Coulthard, Jenson Button, Sir Stirling Moss, Ari Vatanen and Gordon Murray: more big names are promised for 2017.

“The 2016 show was enjoyed by more than 33,300 visitors and we are confident that the expanded 2017 exhibition will be even more popular,” said event director Bas Bungish.

“With Ferrari as the featured marque, The Grand Avenue’s open paddock and the added attraction of entry to the new Historic Motorsport International, the London Classic Car Show is going from strength to strength.”

  • Tickets to the 2017 London Classic Car Show are now available from the show website – – with special Early Bird discounts on offer. Book now using the code EARLYBIRD to get 2 tickets for £40 (usual price £24 each)… but hurry as the offer ends at the end of October.

Editors’ notes:

The London Classic Car Show: The London Classic Car Show was launched in 2015 at ExCel London as the capital city’s premier showcase the thriving classic car community. It was hailed as an immediate success. Featuring special displays putting the spotlight on the creations of F1 design guru Adrian Newey, TV star James May’s ‘Cars That Changed The World’ and The Grand Avenue, an innovative in-door automotive runway along which classic cars could be paraded, the inaugural four-day show attracted more than 25,000 visitors and received notably positive feedback from all quarters. Building on that success, for 2016 the LCCS doubled in size and included a new Car Club Square feature introducing more affordable classics as well as a special tribute to the McLaren F1 supercar. Attendance also saw a significant rise to 33,000 visitors.

Brand Events UK: The London Classic Car Show is organised and operated by Brand Events. Since its formation in 1999, Brand Events has launched some of the UK’s most popular consumer events including Top Gear Live and CarFest festivals for BBC Children in Need and broadcaster Chris Evans.  Brand Events is widely recognised as the current most successful innovator in consumer events and exhibitions and has been awarded a number of industry accolades in recognition of this.

For further information please contact Jonathan Gill or Deborah Tee in the London Classic Car Show Media Office at MPA Creative on 01372 414120 or email on A selection of high-resolution photography and official event logos are available on request.

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